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Visit us at MakeUp in Shanghai
Visit us at MakeUp in Shanghai


Visit us at MakeUp in Shanghai

One week left until the next exhibition of the year: The very first edition of MakeUp in Shanghai will open its doors on April 11th and 12th - a proof of the fantastic development of the Chinese makeup industry.

NEWS
GEKA presents Romantic Reality collection at MakeUp in Shanghai
GEKA presents Romantic Reality collection at MakeUp in Shanghai


GEKA presents Romantic Reality collection at MakeUp in Shanghai

GEKA, one of the world’s leading manufacturer of brushes, applicators and complete packaging systems for the cosmetics industry, goes Asian and develops the Romantic Reality collection dedicated to this multifaceted market.

PRESS
urbanHEAT
urbanHEAT


urbanHEAT

We presented our new collection "urbanHEAT" at Cosmopack in Bologna 2018. With glittering eyes and drew-fresh skin, this trend for spring/summer 2019 reflects the energy-charged heat of pulsating city life.

Liquid eyeshadow is applied easily with our ergonomically shaped 1K flocked applicator classicLIPS, that distributes the formula streak-free for godly precision. Eyelids get shaded with this metallic texture in mesmerizing red, giving your eyes incredible luster and shimmer! The glamourous flip flop lacquering on the cap gives the heavy-walled 4-edged packaging with its 2K wiper the final touch.

The brand-new mascara brush lashDIVINE is our star within our portfolio of molded brushes and is manufactured with our 2K Sandwich technology. With alternate rows of shorter and longer bristles, this brush is conceptualized for extreme volume and its bristles on the tip give an extra push-up effect and accentuate tiny lashes just by ease. The packaging is molded in a special blue masterbatch, which shimmers and changes color depending on the incidence of light for an eye-catching finish at the POS.

The second mascara includes our tropicalEYES twisted wire brush made of brand-new sunshineFIBER for a make-up finish in one stroke. The fiber's extraordinary sun-shaped cross-section contains a high number of reservoir zones between the sunrays, allowing maximum lash delivery of bulk to create a stunning, ultra-voluminous look. Deep green lacquered packaging reflects the impulsive city nightlife. With fluorescing silk screen printing, it reveals its real beauty only when placed under a black light.

The trendy mini packaging with gradual lacquering in tropical shades and vibrant pink silk screen printing is an eyebrow product that works magic on brows. The conical browDREAM brush with its pointed tip is ideal for accentuating the brow shape, filling and defining the brow contour. Due to the properties of extraordinary sunshineFIBER, you achieve the perfect frame in a 1-step finish.

Create a luscious wet lip finish with this fluorescent pink gloss and be a real eye-cater in the night club. Our flexible 2K applicator flexiKISS adapts gently to the shape of the lips for an even application. Its stable core ensures precise application, while the softer outside gently strokes and pampers lips. The cap is marble-molded in the colors of daybreak's first light and every part is unique.

The new, precious aluminum standard packaging for mascara is decorated in the most minimal black, includes two weights its metal cap and achieves a high-quality character due to the heaviness its click-close system. The precisely shaped twisted-wire brush volumeDESIGNER provides ultra-volume and gorgeous definition. The innovative sunshineFIBER serves as real volume booster – a fiber for maximum volume with minimum effort. GEKA has a patent pending combination of mascara brushes and sunshineFIBER.

A midnight blue pouch with high-gloss surface allows you to be the star within your Saturday night plans, while these blotting papers remove annoying shine or oil from your skin after a hot club night. Scented with delicate water lilies, they leave you with a matte complexion without ruining your make-up.

NEWS